Charlotte Hupfield's picture

Northamptonshire-based ceramic designer/maker gets a Twitter boost from Theo Paphitis

A Northamptonshire-based ceramics business received a boost from TV Dragons' Den star Theo Paphitis. In 2011, Charlotte Hupfield, owner of Charlotte Hupfield Ceramics, sent Theo a tweet about her business during 'Small Business Sunday', an initiative set up by Theo that runs weekly.

Theo re-tweeted Charlotte's message to his 402,500 followers and as a result, the business Charlotte Hupfield Ceramics ( gained over 600 more followers and extra orders for their handmade ceramic home wares and gifts. They are also profiled on a new website ( that is exclusive to Small Business Sunday winners. Since becoming an SBS winner Charlotte Hupfield Ceramics has grown and Charlotte is keen to spread the word to other small business owners to help boost their businesses.

Charlotte said, "Becoming an #SBS winner gave me a real confidence boost and has been great for extra exposure. From a huge increase in Twitter followers, an increase in visits to my website, to people saying they recognise me at craft fairs as an SBS winner, #SBS has also helped to put me in touch with new business contacts and a network of like-minded people."

Anyone looking for a re-tweet from Theo should tweet him about their business on Sunday between 5pm and 7:30pm and include the hashtag #SBS. Six lucky businesses are re-tweeted every Monday at 8pm and then encouraged to enter their profile on the SBS website, and are also invited to annual networking events. This is all free of charge and sponsored by Ryman Stationary, where Theo is Chairman.

For further information, photos and products, please contact Charlotte at

For further information about Small Business Sunday please visit